Do you hate it when you click on an ad and you are taken to the advertiser’s homepage, left to search for the information that caused you to click the ad in the first place? More than likely you will rather be clicking the close browser window than taking the time to find what you are looking for. When you advertise online it is critical … [Read more...]
April 19, 2012 By Leave a Comment
Claim and Enhance Business Listings to Get Found Online
People are specifically searching online for your business, or at least for the products and services that your business offers. For example, someone may search Google for “Mikes’ Auto Flint” and hope to find more information about your business, such as your contact information, product offerings, and hours of operations. Or, someone … [Read more...]
April 19, 2012 By Leave a Comment
Shift Your Advertising Out of Cruise Control
Consistent advertising is great for branding and produces the best long-term results, but if all you do is sign a contract with a local media company and pay the invoice each month you have set the cruise control while traveling down a hazardous road. It is critical that you keep a close eye on your monthly advertising for the following three … [Read more...]
October 24, 2011 By 1 Comment
Do What You Do Best and Outsource the Rest
If you had no or limited experience, under normal circumstances would you attempt to: Fly an airplane? Build a house? Restore a custom car? Prepare a body for a funeral? I’m guessing not. So, why do entrepreneurs attempt to make a website on their own for their small business when they don’t have any experience or knowledge in … [Read more...]
September 30, 2011 By Leave a Comment
How to Overcome Writer’s Block on Your Business Blog
Imagine the following... After learning about the benefits of business blogging you finally pulled the plug. While you could have spent countless hours learning how to create a blog with WordPress, you opted to hire a professional (like me!) to do it for you so you could focus on your business. It is finally ready to go and looks great, … [Read more...]
September 28, 2011 By Leave a Comment
Increase Online Customer Reviews for Effective Word of Mouth Marketing
Do you rely on word of mouth marketing for referrals and continued small business growth? When consumers don’t have any experience with a local business, brand, or product they look to personal referrals and online reviews to help them make up their mind. For example, just look at Amazon’s product reviews and Ebay’s seller feedback. On … [Read more...]
September 23, 2011 By Leave a Comment
Lessons Learned in Branding: The Guy and the Crazy Bike
As I was sitting in my car eating a quick lunch I saw him and his bike. I don’t know him personally or anything about him, but he caught my attention since the first time I saw him a few years ago. In fact, it’s hard not to remember his bike since it has a large flag and basket on the back with some funky and multicolor accessories. … [Read more...]
September 18, 2011 By Leave a Comment
Welcome to New Media Footprint
Thanks for checking out my new blog focused on small business online marketing! I’m a small business marketing consultant living in Flint, Michigan, and have worked with numerous small business owners over the years. I believe most business owners know their business needs to be online but they aren’t quite sure how to go about it. They … [Read more...]
Let's Connect